Celect & Zuri
Microsites and New Brand Look
Royal Building products was looking to elevate their premium siding and decking products and give the brand a facelift. I designed a microsite for each brand, as well as a landing page to serve as a destination for users and display campaigns. I also art directed a photo shoot to get the perfect assets for the hero of the sites and define a new photography style for the brand.
We also used a day/night function on the landing page to allow the user to switch between daytime and evening views of the page. This is also calculated automatically depending on the time of day in the user’s region.
This project was a lot of fun, I spent a lot of time collaborating with the development team to deliver a beautiful user experience. All the hard work paid off too, we won a Silver ADDY!
All work done for planit.