Kleenex Facial Cleansing
Holiday Digital Campaign
Kimberley Clarke came to us to market one of their young brands: Kleenex Facial Cleansing.Though the brand has now been discontinued, it was a group of products focused on cleansing, exfoliating, and makeup removal using their innovative fabric technology. While I was art director on the account I worked on a variety of deliverables for the client: regular digital campaigns, social media campaigns, a website redesign, video production, and various photoshoots. Our digital campaigns increased sales and brand awareness and were a lot of fun to work on.
With Kleenex Facial Cleansing, consumers would buy the initial product (which contained a hard plastic case) and after could purchase refills at a discount. For one of their digital holiday campaigns, I decided to get a little more tactical with their products and packaging, using details of the fabric to create snowflakes and the product cases as snowglobes with miniature scenes. I used a combination of tinsel and twinkling lights to create glowing, festive scenes to encourage consumers to “let it glow.”
This digital campaign covered a lot of areas: organic social media content, paid social, display ads, campaign updates to the website, an amazon store page, and email marketing.
All work done for planit.