Kleenex Facial Cleansing

Holiday Digital Campaign

Kimberley Clarke came to us to market one of their young brands: Kleenex Facial Cleansing.Though the brand has now been discontinued, it was a group of products focused on cleansing, exfoliating, and makeup removal using their innovative fabric technology.  While I was art director on the account I worked on a variety of deliverables for the client: regular digital campaigns, social media campaigns, a website redesign, video production, and various photoshoots. Our digital campaigns increased sales and brand awareness and were a lot of fun to work on.

With Kleenex Facial Cleansing, consumers would buy the initial product (which contained a hard plastic case) and after could purchase refills at a discount. For one of their digital holiday campaigns, I decided to get a little more tactical with their products and packaging, using details of the fabric to create snowflakes and the product cases as snowglobes with miniature scenes. I used a combination of tinsel and twinkling lights to create glowing, festive scenes to encourage consumers to “let it glow.”

This digital campaign covered a lot of areas: organic social media content, paid social, display ads, campaign updates to the website, an amazon store page, and email marketing.

All work done for planit.

Skills

design, art direction, campaign concepting, digital campaigns

Category
Design