Kleenex Facial Cleansing
Summer Digital Campaign
Kimberley Clarke came to us to market one of their young brands: Kleenex Facial Cleansing.Though the brand has now been discontinued, it was a group of products focused on cleansing, exfoliating, and makeup removal using their innovative fabric technology. While I was art director on the account I worked on a variety of deliverables for the client: regular digital campaigns, social media campaigns, a website redesign, video production, and various photoshoots. Our digital campaigns increased sales and brand awareness and were a lot of fun to work on.
For one of their summer digital campaigns, I threw in an alternate (unlikely) option: “Beach, don’t kill my vibe.” I wanted this campaign to focus on the important of clean skin and specifically, that sun, sand, and sweat are no match for the Kleenex Facial Cleansing products. The client loved it and let us have a lot of fun rolling out instagram organic content, paid social, campaign updates to the website, and email marketing.
All work done for planit. lettering done by Amanda DiGiondomenico.