LiveAbode

About This Project

Identity & Exterior Design Blog

LiveAbode was a fun project because it was our brainchild from conception to the final editorial website. An online exterior inspiration magazine that would define Royal Building Products as a design thought leader through unique content and partnerships with Houzz and industry bloggers. Brand standards were designed to maintain consistency across all platforms.

I designed the website look and feel, and carried that across social media posts, display campaigns, and email newsletters to generate readership. The results speak for themselves: we continue to get a lot of unique visitors and newsletter signups for a monthly style email, as well as getting a lot of interaction on DIY posts on social media.

This website won a silver ADDY.

All work done for planit.

Category
Brand, UX/UI
Tags
editorial, identity, logo, microsite